Editing and publishing games based on design. 📎📈


ESPAÑOL Edición y publicación de juegos basados en el diseño 📎📈
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Written by: Enlil.

In 2016 I had no idea what game editing was; proofreading, details, graphic design, etc. I learned another VERY important side of board games and that goes hand in hand with sales, and marketing, among others.


I will speak directly to the point I am referring to, the edition of games. This branch of design is in charge of giving a specific format to the project. That is to say, it will make the graphic design go perfectly with the theme and, if possible, with the mechanics. A clear example of this is Carcassonne, whose tile design can be arranged in any way without affecting its mechanics.


To make the concept clear, if we leave some kind of game in its design with pure cardboard for prototyping, we can understand more deeply the edition of board games. By having only the materials and a well-defined mechanic that is approved by the community, approved by the publisher, and with good market research; the role of the publisher is to take the approved core idea and start playing within its parameters to give life and authenticity to the game under development. It gives you full freedom as a designer before showing your game to: Improve game mechanics, test your game a ton, total freedom, and endless possibilities.



Boardgame publishers.


A topic that is closely related and worth mentioning is the budget of the publisher, many times publishers have to make their budget calculations to allocate to the production of board games is almost impossible for first-time publishers or entrepreneurs to make low-cost board games, as it requires a large amount of investment. It also depends on where the publisher resides, if it is located in a country that produces locally, much MUCH better, but if it is not the case, there is a situation that must be taken into account. The most common and "easy" thing to do is to find a manufacturing factory (mainly China) in order to have quotes, customs agency costs, manufacturing costs, materials, quantities, components, inserts, instructions, types of printing, sizes, details in components, miniatures, among many others.


Publishers usually have a very long line of designers who wish to publish their games, and a brief list of what a publisher looks for are the following points:


-Type of game: This is mainly to be able to evaluate if your game has what it takes to be part of their catalog.


-They will look a lot at the mechanics, they will review (if it exists) some kind of history of your game. We highly recommend you bring a brief summary or presentation to show it.


-Sales sheet: In this part, they will see the presentation, components, theme, and hook. All this behind the scenes measuring the budget you have.


-An IMPECCABLE presentation: At the moment of presenting your project, present it in a clear, specific, brief way to the people in charge of production, manufacturing, and edition (Generally they are the specific people in charge of accepting projects) and if possible take a physical prototype so that from the sight, love is born.


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This is the information that every designer should know, as an extra we list key points to go more than armored with your game to present it to publishers.


-Patience.

-Accept rejection, do not close the doors.

-Know the market and YOUR market.

-Design a completely unique game, it is valid to take as a reference mechanics, but DO NOT copy and use them as an existing game.

-Make yourself and the game known on the Internet and at events.

-Write the prototype of your rules and make it known for improvement in the community.

Make a final prototype well done within the possibilities.

-Make a strategically good first impression.

-Select well your game to present, it is important that it is related to the line that the publisher manages.

-Whenever it is to improve, follow the publisher's presentation guidelines.

-Highlight the added values of your game.

-Vindicate yourself. That is to say, your trajectory, and what you have done around board games.

- Have your appointments with the publisher scheduled.



We hope it has been of great orientation for you. Tell uswhat do you think?


With love.

Lighthouse Games.

Boardgame studio.

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